Case Study
Industry: HealthTech
Challenge:
Internal misalignment across product, sales, and marketing teams right before launch.
Solution:
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Created a unified GTM brief with positioning, ICP, pricing logic, and sales assets
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Led a cross-functional sync and adjusted launch schedule
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Standardized the GTM planning framework for future use
Outcome: ðŸ§
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+25% more enterprise deals closed in first month
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Alignment polls showed 100% confidence from stakeholders
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GTM brief adopted company-wide for all launches
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Industry: ConTech
Challenge:
Overwhelming user interface for multi-segment user base led to poor adoption
Solution:
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Conducted user interviews by segment
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Designed vertical-specific onboarding, demos, and templates
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Created toolkits tailored by use-case and role
Outcome: ðŸ§
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Dashboard adoption tripled in 45 days
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Sales close rate improved by 40%
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Support tickets dropped by 60%, NPS improved
Industry: Enterprise AI Tech
Challenge:
Older, traditional users, resistant to change and fear data privacy.
Solution:
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Shifted messaging to "we do it for you"
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Built trust with security FAQs, GDPR certifications
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Hosted empathy-first webinars + sandbox demos
Outcome: ðŸ§
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Increased onboarding conversions
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Gained referrals from 3 channel partners
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Created internal playbook for “tech-for-traditional-audiences”
