Brief Work History

Jan 2025-May 2025

Built the Product Marketing function from scratch, establishing a scalable framework for positioning, messaging, and go-to-market execution.
Partnered closely with executive leadership to define value propositions and craft GTM strategies for product launches and adoption across target segments.
Supported revenue teams by creating high-impact sales enablement collateral, including pitch decks, 1-pagers, battle cards, and case studies, to accelerate conversions.
Designed and implemented AI-driven workflows to enhance sales and marketing productivity while optimizing launch budget efficiency.

Nov 2019- Jan 2025

Defined and executed go-to-market strategies and content plans focused on demand generation, product and services advocacy, and multi-stage launches.
Collaborated cross-functionally with Product, Sales, and Customer Success teams to shape core positioning, messaging frameworks, and pricing strategies that resonated with buyers.
Created robust sales enablement assets from outreach guides to presentations and case studies to support sales effectiveness and deal closure.
Led customer feedback initiatives, conducted interviews, and facilitated online events to surface insights that informed product improvements and feature prioritization.

Nov 2019- Oct 2021

Designed and executed social media and content strategies using competitive research to drive brand visibility and community engagement.
Developed marketing campaigns for both B2B and B2C segments, supporting the rollouts and launches of new offerings.
Crafted detailed user personas and tailored messaging to empower the sales team with relevant customer insights.
Collaborated with influencers and external partners to amplify campaigns and consistently meet key performance targets.
Managed cross-channel brand awareness initiatives, including email campaigns and PR alignment with product messaging.

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Skills & Expertise

SOFT SKILLS