Resume

Work
Experience

InsightGig- Present

Product Marketing Lead

I built the product marketing function from the ground up and created a scalable framework for positioning and go-to-market execution.

Also collaborated with leadership teams to align strategies, define the product's value proposition, and develop Go-To-Market strategies for product launch and adoption in collaboration with sales and customer success teams.

Support sales with sales enablement assets such as 1-pagers, pitch decks, battle cards, and case study doc.

Built AI workflows for sales and marketing to help improve productivity and maintain launch budget (Internal)

.efficiently - 2024

Community Manager (Product + Content)

I developed and executed go-to-market strategies and content strategy for demand generation, product advocacy and product launches.

Working cross-functionally with product, sales, and customer success teams, I helped define positioning, messaging, and pricing strategies.

I also created sales enablement materials such as outreach doc, 1 pager, presentations, and case studies to support deal closure.

Additionally, I also managed customer feedback, interviews , online events, to inform product improvements and prioritize features.

Velocita - 2021

Sr. Success Manager

I led the planning and strategizing of communication angles for marketing and social media campaigns, ensuring alignment with client objectives and audience needs.

As part of this, I conducted weekly client report meetings to deliver insights, support future planning, and track progress toward key goals.

I also worked with design and sales teams on sales assets and personalized outreach, while also conducting market research and competitor analysis to refine product-market fit.

Education

RICS - MBA

Karunya University - BTech

Kendra Vidyalaya - SSC, Science

Saint Johns Whitehall - Junior High School

Certification

PMM Career Track Bootcamp - PMM School
Advance Product Marketing - Jonathan Chang
Create Go-To-Market Plan - Deirdre Breakenridge
Product Marketing: Competitive Intelligence - Richard King
Product Marketing Function - Richard King
Email Marketing Hubspot - Hubspot Academy

Skills
& Expertise

Go-to-Market (GTM) Strategy
Product Positioning & Messaging
Market Research & Competitive Analysis
Sales Enablement
Customer Insights & Personas
AI automation workflows
Content/ Copywriting

SOFT SKILLS

Adaptability & Flexibility
Collaboration and Teamwork
Self-Motivated
Ownership & Accountability
Customer-Centric Mindset
Interpersonal Communication

TOOLS

Google Analytics
Make.com
Zapier
Confluence
Trello
SimilarWeb
Clueso
Crayon
Instantly
Apollo
FigJam
ConvertKit
MailChimp
Microsoft 365
SproutSocial
HubSpot
Slack
Asana
Semrush
Hotjar
G Suite