Resume

Brief work History

Jan 2025-May 2025

InsightGig

I built the product marketing function from the ground up and created a scalable framework for positioning and go-to-market execution.

Also collaborated with leadership teams to align strategies, define the product's value proposition, and develop Go-To-Market strategies for product launch and adoption in collaboration with sales and customer success teams.

Support sales with sales enablement assets such as 1-pagers, pitch decks, battle cards, and case study doc.

Built AI workflows for sales and marketing to help improve productivity and maintain launch budget (Internal)

Nov 2019- Jan 2025

.efficiently

I developed and executed go-to-market strategies and content strategy for demand generation, product advocacy and product launches.

Working cross-functionally with product, sales, and customer success teams, I helped define positioning, messaging, and pricing strategies.

I also created sales enablement materials such as outreach doc, 1 pager, presentations, and case studies to support deal closure.

Additionally, I also managed customer feedback, interviews , online events, to inform product improvements and prioritize features.

Nov 2019- Oct 2021

Eazital

Planned and executed social media and content strategies through competitive research to enhance community engagement and brand visibility.

Developed go-to-market (GTM) strategies for both B2B and B2C segments, supporting product launches and new feature rollouts. Created detailed user personas and crafted personalized product messaging to enable the sales team. Collaborated with influencers to drive campaigns, ensuring key performance indicators were consistently met.

Executed brand awareness and social media campaigns, while also planning email marketing strategies targeting top-of-the-funnel audiences. Worked closely with PR agencies, product management, and sales teams to align positioning and messaging across all marketing channels.

For full work history

Skills
& Expertise

Go-to-Market (GTM) Strategy
Product Positioning & Messaging
Market Research & Competitive Analysis
Sales Enablement
Customer Insights & Personas
AI automation workflows
Content/ Copywriting

SOFT SKILLS

Adaptability & Flexibility
Collaboration and Teamwork
Self-Motivated
Ownership & Accountability
Customer-Centric Mindset
Interpersonal Communication