Published Articles
Losing deals to competitors- we were losing them to confusion
It’s not enough to just have a great product. You need to make sure your customers understand how your product solves their problems.
This article shows how we took a closer look at its messaging and transformed its approach to increase conversions and drive growth.
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At first, everything seemed fine. More people were visiting the website and signing up for the product.
However, there was a big problem, while lots of people signed up, only a small percentage moved forward to schedule a demo or buy the product.
5 Strategies for Marketers to Secure C-Level Buy-In
Flat organizations often lack hierarchy, making it challenging for marketers to guide the decision-making process. In this blog post, we will explore 5 effective strategies to engage C-level leaders to achieve buy-in.
Without a clear chain of command, responsibilities may overlap, leading to ambiguity about who has the final say in approving marketing initiatives.
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Additionally, the collaborative nature of flat structures means that multiple voices may......
​Why Customers Opt-Out of Your Business Emails
Email is a powerful tool for businesses to connect with customers, boasting an impressive average return on investment (ROI) of $42 for every $1 spent.
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However, understanding why some customers decide to say goodbye to your well-crafted messages is a black hole we need to dissect.
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While 47% of email recipients will open an email based on the subject line alone, 69% of email recipients report emails as spam based solely on the subject line........
Why Copying Big Brand Messaging is Killing Your Growth
This article explores why copying big brand messaging can suppress growth for small businesses and highlights the importance of personalized messaging with examples + great real-life examples for inspiration.
Small businesses often look to big brands for inspiration in their marketing strategies.
However, there are better strategies than mimicking the messaging of these giants. While big brands have the luxury of established reputations and vast resources, smaller companies do not...........
Why Hospitals Should Have a Hospital Management Software?
The pandemic shift has been an eye-opener for the Healthcare industry to rethink its hospital management ecosystem and welcome digitalisation in their processes.
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Today the Healthcare sector is growing rapidly, given that the health management solutions market size worldwide is forecasted to grow by 50 billion dollars by 2025, per a report by Statista.
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Media Page Today reported that U.S. patients were twice as likely to depart from the............
How to Build Advocates for Your SaaS Business
Can you do without community building?
Definitely yes, if you want competitors stealing your stage! If you aren’t building a community you will soon be another face in the crowd.
Duolingo and Notion show how important communities are for growing SaaS businesses.
With over 500 million users and a value of $2 billion respectively, they have used their communities to make more money and keep users coming.....